Where are you now, where do you want to go and how do you get there?
These simple questions are the key to a successful business. Strategic marketing is all about getting you where you want to be. In order to that, you need a realistic view of what the market for your products or services actually is, and what it might be like in five years time. What are the barriers that might prevent you from reaching your goals? Do you have significant competitors, and what are they likely to be doing?