One of the biggest challenges a small company faces is to make potential customers aware of their existence in order to generate sales leads. A good marketing communications strategy will enable a small company to stand out even against larger competitors. Key to the strategy is having a consistent, recognisable image and a message that is relevant to customers. Communications tools can include: an informative, regularly updated web site; email newsletters; customer surveys; press releases to relevant trade journals; presence at relevant conferences; technical publications and an eye-catching company brochure.
E-communications (web site, email)
Printed marketing literature (brochures, fliers etc.)
Technical literature
PR (Public Relations)
Events management (attendance at conferences, running seminars)
Contacts database development
