“Fiona worked for me as Marketing Manager/Director for 5 years until Q-One was sold to BioReliance in September 2003. She was the first experienced biopharma marketeer that Q-One had recruited and her major task was to develop an effective marketing strategy in Europe, Asia and the US. Q-One was growing very rapidly internationally and wanting to move into new service areas, as well as looking to set up a US subsidiary and develop its business more formally in Japan and Korea. Fiona developed the marketing strategy to support all these activities and adapted it as necessary in this fast moving service sector. She was also very effective at reinforcing the quality image in the market for Q-One, despite operating within a tight budget. This involved creating a new website, new catalogue, technical bulletins, exhibition materials and ensuring our scientists spoke at key meetings around the globe. The image that she masterminded was the envy of our competitors.”
Malcolm Brattle
Co-founder, Q-One Biotech Ltd
